RECENT WORK

COPYWRITING

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ORVIS DOG BOOK
SUMMER 2021

As lead writer for Orvis’s Dog Category, I create all copy, including product descriptions, headlines, and editorial, as well as develop content strategy and positioning. Sales for their dog products has grown steadily since I joined the team in 2019.

ORVIS ADVENTURES
TRIPS & SCHOOLS CATALOG

A complete guide to Orvis’s diverse offering of vacations, sporting education, and recommended travel partners—including guides, lodges and outfitters. It sets Orvis apart as a world-class provider of exceptional outdoor experiences.

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Northeastern University cPS PArtnerships

A refresh of the look, feel, and voice was needed to fully highlight the Corporate Partnerships Program. The B2B message targeted companies looking for top-quality benefits for their employees as well as access to new talent.