DEBRA CARR BROX

Freelance Copywriter, specializing in outdoor, adventure travel and traditional sporting markets. Extensive print and web experience creating strong product copy, digital content, email programs, blogs and editorial content for authentic, established brands.

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WHAT I BRING TO YOUR PROJECT

Expertise in seamless cross-channel messaging
Extensive retail background in both print and digital
Ability to quickly understand brand voice and personality, and help it evolve if needed
Strong knowledge of email best practices
Collaborative approach. I enjoy working with designers, merchandisers and writers to achieve the best results
Storytelling that brings your products to life
Proven success in making an emotional connection
High standards and respect for deadlines

CERTIFICATIONS

Registered Maine Guide
Security Clearances: Global Entry, Trusted Traveller

Awards

In-House Agency Forum Honorable Mention
2019 Orvis Adventures Travel Brochure

In-House Agency Forum Silver Creativity Award
2018 Orvis Hunting Digital Look Book

Multichannel Merchant Bronze Award,
2012 L.L.Bean Free Shipping Campaign
“They used every possible media to promote free shipping with consistent branding. Very consistent messaging across all channels.”

Catalog Age Gold Award for Orvis The Dog Book,
Holiday, 2002
“Copy has good rhythm and flow.“ The Dog Book makes “terrific” use of editorial sidebars. Copy “brings tears to one's eyes.”

Catalog Age I.Merchant Award for Website of the Year, 2002
“Copy so appropriate that you understand that the people responsible for it must be truly dedicated to the Orvis lifestyle.”